HARLEY-DAVIDSON INC (NYSE: HOG)

HARLEY-DAVIDSON INC

NYSE: HOG (Harley-Davidson, Inc.)

Last update: 23 Dec, 2024, 9:24AM

30.47

-0.28 (-0.92%)

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Previous Close	30.75
Open	30.63
Volume	131,599
Avg. Volume (3M)	1,598,711
Market Cap	3,879,411,712

Price / Earnings (TTM)	6.79
Price / Earnings (Forward)	6.73
Price / Sales	0.680
Price / Book	1.03

52 Weeks Range	29.74 (-2%) — 44.16 (44%)
Earnings Date	6 Feb 2025 - 10 Feb 2025
TTM Dividend Yield	2.27%

Market Trend

		Short Term	Medium Term
Industry	Recreational Vehicles (US)	Bearish	Bearish
	Recreational Vehicles (Global)	Bearish	Bearish
Stock	Harley-Davidson, Inc.	Bearish	Bearish

AIStockmoo Score

0.3

Analyst Consensus	1.0
Insider Activity	NA
Price Volatility	1.5
Technical Moving Averages	1.0
Technical Oscillators	-2.5
Average	0.25

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HOG	4 B	2.27%	6.79	1.03
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Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 38% of the heavyweight domestic market in 2023.
Sector	Consumer Cyclical
Industry	Recreational Vehicles
Investment Style	Small Value
% Held by Insiders	0.95%
% Held by Institutions	96.36%

Ownership

Name	Date	Shares Held
H Partners Management, Llc	30 Sep 2024	11,300,000

52 Weeks Range	29.74 (-2%) — 44.16 (44%)
Price Target Range	34.00 (11%) — 45.00 (47%)
High	45.00 (B of A Securities, 47.70%)	Buy
Median	35.00 (14.87%)
Low	34.00 (Citigroup, 11.59%)	Hold
Average	38.00 (24.72%)
Total	1 Buy, 2 Hold
Avg. Price @ Call	33.44

Firm	Date	Target Price	Call	Price @ Call
UBS	07 Nov 2024	35.00 (14.87%)	Hold	33.22
Citigroup	25 Oct 2024	34.00 (11.59%)	Hold	31.85
B of A Securities	15 Oct 2024	45.00 (47.70%)	Buy	35.24

No data within this time range.

Date	Type	Details
09 Jan 2025	Announcement	2025 HARLEY-DAVIDSON HOMECOMING FESTIVAL TO FEATURE HEADLINING ACTS CHRIS STAPLETON AND HANK WILLIAMS JR.
08 Jan 2025	Announcement	Harley-Davidson announces promotion of Jonathan Root to President, Commercial
27 Nov 2024	Announcement	Harley-Davidson, Inc. Declares Dividend
24 Oct 2024	Announcement	Harley-Davidson Delivers Third Quarter Financial Results

TTM Dividend Yield	2.27%
5Y Average Dividend Yield	1.68%
Payout Ratio	15.20%
Expected Next Dividend Payment	Mar 2025

Ex Date	Announcement Date	Payment Date	Details
10 Dec 2024	27 Nov 2024	23 Dec 2024	0.1725 Cash
16 Sep 2024	04 Sep 2024	27 Sep 2024	0.1725 Cash
05 Jun 2024	17 May 2024	21 Jun 2024	0.1725 Cash
01 Mar 2024	16 Feb 2024	20 Mar 2024	0.1725 Cash
08 Dec 2023	27 Nov 2023	27 Dec 2023	0.165 Cash
11 Sep 2023	29 Aug 2023	27 Sep 2023	0.165 Cash
02 Jun 2023	18 May 2023	21 Jun 2023	0.165 Cash
02 Mar 2023	17 Feb 2023	20 Mar 2023	0.165 Cash
08 Dec 2022	18 Nov 2022	23 Dec 2022	0.1575 Cash
09 Sep 2022	30 Aug 2022	22 Sep 2022	0.1575 Cash
01 Jun 2022	13 May 2022	17 Jun 2022	0.1575 Cash
25 Feb 2022	07 Feb 2022	18 Mar 2022	0.1575 Cash
07 Dec 2021	22 Nov 2021	23 Dec 2021	0.15 Cash
09 Sep 2021	26 Aug 2021	24 Sep 2021	0.15 Cash
09 Jun 2021	20 May 2021	25 Jun 2021	0.15 Cash
01 Mar 2021	02 Feb 2021	19 Mar 2021	0.15 Cash
03 Dec 2020	27 Oct 2020	18 Dec 2020	0.02 Cash
09 Sep 2020	28 Jul 2020	25 Sep 2020	0.02 Cash
21 May 2020	28 Apr 2020	12 Jun 2020	0.02 Cash
04 Mar 2020	19 Feb 2020	20 Mar 2020	0.38 Cash
13 Dec 2019	04 Dec 2019	27 Dec 2019	0.375 Cash
16 Sep 2019	06 Sep 2019	27 Sep 2019	0.375 Cash
29 May 2019	10 May 2019	14 Jun 2019	0.375 Cash
13 Mar 2019	28 Feb 2019	29 Mar 2019	0.375 Cash
13 Dec 2018	28 Nov 2018	28 Dec 2018	0.37 Cash
17 Sep 2018	06 Sep 2018	28 Sep 2018	0.37 Cash
30 May 2018	10 May 2018	15 Jun 2018	0.37 Cash
13 Feb 2018	05 Feb 2018	02 Mar 2018	0.37 Cash
14 Dec 2017	28 Nov 2017	29 Dec 2017	0.365 Cash
11 Sep 2017	29 Aug 2017	22 Sep 2017	0.365 Cash
23 May 2017	29 Apr 2017	09 Jun 2017	0.365 Cash
13 Feb 2017	01 Feb 2017	03 Mar 2017	0.365 Cash
14 Dec 2016	28 Nov 2016	30 Dec 2016	0.35 Cash
09 Sep 2016	30 Aug 2016	23 Sep 2016	0.35 Cash
24 May 2016	30 Apr 2016	10 Jun 2016	0.35 Cash
12 Feb 2016	03 Feb 2016	04 Mar 2016	0.35 Cash
09 Dec 2015	01 Dec 2015	28 Dec 2015	0.31 Cash
11 Sep 2015	01 Sep 2015	25 Sep 2015	0.31 Cash
26 May 2015	25 Apr 2015	12 Jun 2015	0.31 Cash
13 Feb 2015	04 Feb 2015	06 Mar 2015	0.31 Cash
12 Dec 2014	02 Dec 2014	26 Dec 2014	0.275 Cash
12 Sep 2014	02 Sep 2014	26 Sep 2014	0.275 Cash
27 May 2014	26 Apr 2014	13 Jun 2014	0.275 Cash
14 Feb 2014	05 Feb 2014	07 Mar 2014	0.275 Cash
13 Dec 2013	03 Dec 2013	27 Dec 2013	0.21 Cash
13 Sep 2013	30 Aug 2013	27 Sep 2013	0.21 Cash
28 May 2013	27 Apr 2013	14 Jun 2013	0.21 Cash
14 Feb 2013	05 Feb 2013	01 Mar 2013	0.21 Cash
14 Dec 2012	04 Dec 2012	28 Dec 2012	0.155 Cash
26 Sep 2012	13 Sep 2012	12 Oct 2012	0.155 Cash
29 May 2012	28 Apr 2012	15 Jun 2012	0.155 Cash
16 Feb 2012	07 Feb 2012	02 Mar 2012	0.155 Cash
16 Dec 2011	06 Dec 2011	30 Dec 2011	0.125 Cash
28 Sep 2011	08 Sep 2011	14 Oct 2011	0.125 Cash
31 May 2011	30 Apr 2011	17 Jun 2011	0.125 Cash
17 Feb 2011	10 Feb 2011	04 Mar 2011	0.1 Cash
17 Dec 2010	07 Dec 2010	31 Dec 2010	0.1 Cash
29 Sep 2010	16 Sep 2010	15 Oct 2010	0.1 Cash
01 Jun 2010	24 Apr 2010	18 Jun 2010	0.1 Cash
19 Feb 2010	11 Feb 2010	05 Mar 2010	0.1 Cash
17 Dec 2009	10 Dec 2009	31 Dec 2009	0.1 Cash
24 Sep 2009	10 Sep 2009	08 Oct 2009	0.1 Cash
02 Jun 2009	25 Apr 2009	19 Jun 2009	0.1 Cash
03 Mar 2009	12 Feb 2009	19 Mar 2009	0.1 Cash
17 Dec 2008	09 Dec 2008	30 Dec 2008	0.33 Cash
29 Sep 2008	17 Sep 2008	10 Oct 2008	0.33 Cash
03 Jun 2008	26 Apr 2008	20 Jun 2008	0.33 Cash
03 Mar 2008	13 Feb 2008	18 Mar 2008	0.3 Cash
19 Dec 2007	11 Dec 2007	28 Dec 2007	0.3 Cash
27 Sep 2007	13 Sep 2007	11 Oct 2007	0.3 Cash
07 Jun 2007	28 Apr 2007	19 Jun 2007	0.25 Cash
01 Mar 2007	14 Feb 2007	20 Mar 2007	0.21 Cash
20 Dec 2006	12 Dec 2006	28 Dec 2006	0.21 Cash
29 Sep 2006	14 Sep 2006	13 Oct 2006	0.21 Cash
05 Jun 2006	29 Apr 2006	26 Jun 2006	0.21 Cash
14 Dec 2005	08 Dec 2005	28 Dec 2005	0.18 Cash
29 Sep 2005	23 Sep 2005	10 Oct 2005	0.16 Cash
10 Jun 2005	30 Apr 2005	24 Jun 2005	0.16 Cash
04 Mar 2005	15 Feb 2005	25 Mar 2005	0.125 Cash
15 Dec 2004	09 Dec 2004	29 Dec 2004	0.125 Cash
13 Sep 2004	04 Aug 2004	29 Sep 2004	0.1 Cash
01 Jun 2004	24 Apr 2004	24 Jun 2004	0.1 Cash
09 Mar 2004	10 Feb 2004	25 Mar 2004	0.08 Cash
11 Dec 2003	05 Dec 2003	29 Dec 2003	0.08 Cash
15 Sep 2003	05 Aug 2003	30 Sep 2003	0.04 Cash
06 Jun 2003	07 May 2003	20 Jun 2003	0.04 Cash
10 Mar 2003	12 Feb 2003	24 Mar 2003	0.035 Cash
18 Dec 2002	11 Dec 2002	31 Dec 2002	0.035 Cash
16 Sep 2002	15 Aug 2002	30 Sep 2002	0.035 Cash
07 Jun 2002	04 May 2002	21 Jun 2002	0.035 Cash
08 Mar 2002	13 Feb 2002	22 Mar 2002	0.03 Cash
13 Dec 2001	05 Dec 2001	28 Dec 2001	0.03 Cash
17 Sep 2001	05 Sep 2001	28 Sep 2001	0.03 Cash
07 Jun 2001	05 May 2001	22 Jun 2001	0.03 Cash
08 Mar 2001	08 Feb 2001	23 Mar 2001	0.025 Cash
14 Dec 2000	06 Dec 2000	29 Dec 2000	0.025 Cash
06 Sep 2000	10 Aug 2000	19 Sep 2000	0.025 Cash
12 Jun 2000	01 May 2000	24 Jun 2000	0.025 Cash
13 Mar 2000	17 Feb 2000	27 Mar 2000	0.045 Cash
16 Dec 1999	10 Dec 1999	30 Dec 1999	0.045 Cash
13 Sep 1999	24 Aug 1999	27 Sep 1999	0.045 Cash
11 Jun 1999	10 May 1999	25 Jun 1999	0.045 Cash
11 Mar 1999	18 Feb 1999	25 Mar 1999	0.04 Cash
16 Dec 1998	09 Dec 1998	29 Dec 1998	0.04 Cash
11 Sep 1998	20 Aug 1998	25 Sep 1998	0.04 Cash
12 Jun 1998	04 May 1998	26 Jun 1998	0.04 Cash
13 Mar 1998	20 Feb 1998	27 Mar 1998	0.035 Cash
18 Dec 1997	11 Dec 1997	31 Dec 1997	0.035 Cash
10 Sep 1997	20 Aug 1997	26 Sep 1997	0.07 Cash
12 Jun 1997	05 May 1997	27 Jun 1997	0.07 Cash
13 Mar 1997	19 Feb 1997	27 Mar 1997	0.06 Cash
19 Dec 1996	13 Dec 1996	30 Dec 1996	0.06 Cash
12 Sep 1996	29 Aug 1996	26 Sep 1996	0.06 Cash
12 Jun 1996	06 May 1996	24 Jun 1996	0.05 Cash
13 Mar 1996	16 Feb 1996	25 Mar 1996	0.05 Cash
13 Dec 1995	07 Dec 1995	22 Dec 1995	0.05 Cash
30 Aug 1995	23 Aug 1995	11 Sep 1995	0.05 Cash
18 May 1995	08 May 1995	05 Jun 1995	0.04 Cash
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Annual Dividend Yield

Year	Annual Dividend ($)	Frequency/Year	Yield %
2024	0.690	4	2.29
2023	0.660	4	1.79
2022	0.630	4	1.51
2021	0.600	4	1.59
2020	0.440	4	1.20
2019	1.50	4	4.03
2018	1.48	4	4.34
2017	1.46	4	2.87
2016	1.40	4	2.40
2015	1.24	4	2.73
2014	1.10	4	1.67
2013	0.840	4	1.21
2012	0.620	4	1.27
2011	0.475	4	1.22
2010	0.400	4	1.15
2009	0.400	4	1.59
2008	1.29	4	7.60
2007	1.06	4	2.27
2006	0.630	3	0.89
2005	0.625	4	1.21
2004	0.405	4	0.67
2003	0.195	4	0.41
2002	0.135	4	0.29
2001	0.115	4	0.21
2000	0.120	4	0.30
1999	0.175	4	0.55
1998	0.155	4	0.65
1997	0.235	4	1.73
1996	0.220	4	1.87
1995	0.140	3	1.95
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The support, resistance and trendline levels presented has been generated by an artificial intelligence (AI) model and should be interpreted with caution.

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Entry Price (EP)

Take Profit 1 (TP1)

Take Profit 2 (TP2)

Stop Loss (SL)

Realized Profit	-
Unrealized Profit	-
Dividend Received 2025	-
Total Profit	-
Avg. Return	-
Quantity (Buy)	-
Avg. Price (Buy)	-
Quantity (Sold)	-
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Profit Margin	10.77%
Operating Margin (TTM)	10.57%
Diluted EPS (TTM)	4.49
Quarterly Revenue Growth (YOY)	-25.70%
Quarterly Earnings Growth (YOY)	-40.10%

Total Debt/Equity (MRQ)	229.34%
Current Ratio (MRQ)	1.41
Operating Cash Flow (TTM)	978.77 M
Levered Free Cash Flow (TTM)	1.51 B

Return on Assets (TTM)	3.22%
Return on Equity (TTM)	17.42%

Margin of Safety (EP)
Partial Profit (TP1)
Target Profit (TP2)
Maximum Loss (SL)